From July 1950: "'How Drunk is Drunk?' is an article by Pageant Magazine about Ralph Turner's experiments on alcohol.
Funded by the National Traffic Safety Council, Ralph Turner ran an extensive experiment with individuals 'under field conditions.' Using volunteers as test subjects, he invited them for a night of cards, chatting, and drinking. Throughout the evening, each individual had their physical and psychological state monitored and recorded."
The words below read: "How does a man look and act when he's drunk? PAGEANT'S startling pictures of tests in Michigan provide an answer."